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- Certificate of Identification and Window Decal, "We Give Them a Lift! Rides for Servicemen Corps," 1942 - As a patriotic service during the Second World War, some motorists volunteered to give American uniformed servicemen a lift. The Rides for Servicemen Corps program not only saved valuable wartime resources, but it aimed to boost the morale of America's military men through this small act. This brochure with accompanying decal outlined a volunteer's duties and responsibilities.
- 1942
- Collections - Artifact
Certificate of Identification and Window Decal, "We Give Them a Lift! Rides for Servicemen Corps," 1942
As a patriotic service during the Second World War, some motorists volunteered to give American uniformed servicemen a lift. The Rides for Servicemen Corps program not only saved valuable wartime resources, but it aimed to boost the morale of America's military men through this small act. This brochure with accompanying decal outlined a volunteer's duties and responsibilities.
- "Suggested UCC Terms for Prospective Purchaser," 1932 - In 1928, Ford Motor Company established Universal Credit Company (UCC) to allow customers to finance their cars. UCC loaned money that buyers paid back over time, and it helped Ford and its dealers in an increasingly competitive marketplace. Ford sold the company five years later, but UCC remained a primary financer for buyers of Ford vehicles.
- 1932
- Collections - Artifact
"Suggested UCC Terms for Prospective Purchaser," 1932
In 1928, Ford Motor Company established Universal Credit Company (UCC) to allow customers to finance their cars. UCC loaned money that buyers paid back over time, and it helped Ford and its dealers in an increasingly competitive marketplace. Ford sold the company five years later, but UCC remained a primary financer for buyers of Ford vehicles.
- How We Managed to Keep Up with the Johnsons, circa 1967 - The first automobile clubs were established to organize motoring tours and lobby for better roads. In time, their missions expanded to include other services. The Automobile Club of Michigan, founded in 1916, promoted tourism in the Great Lakes State by distributing maps, and by publishing guides to many of the state's restaurants, hotels, and tourist attractions.
- 1929-1967
- Collections - Artifact
How We Managed to Keep Up with the Johnsons, circa 1967
The first automobile clubs were established to organize motoring tours and lobby for better roads. In time, their missions expanded to include other services. The Automobile Club of Michigan, founded in 1916, promoted tourism in the Great Lakes State by distributing maps, and by publishing guides to many of the state's restaurants, hotels, and tourist attractions.
- State Farm Mutual Automobile Insurance Company License Plate Topper, 1940-1955 - Drivers attached badges or emblems to their vehicles to identify their affiliation with a company or group, or to indicate personal interests. This badge, from the mid-20th century, identified the driver as being insured by State Farm. It was placed along the top edge of a license plate for easy display and recognition.
- 1940-1955
- Collections - Artifact
State Farm Mutual Automobile Insurance Company License Plate Topper, 1940-1955
Drivers attached badges or emblems to their vehicles to identify their affiliation with a company or group, or to indicate personal interests. This badge, from the mid-20th century, identified the driver as being insured by State Farm. It was placed along the top edge of a license plate for easy display and recognition.
- "UCC Plan for Time Payments," 1939-1940 - In 1928, Ford Motor Company established Universal Credit Company (UCC) to allow customers to finance their cars. UCC loaned money that buyers paid back over time, and it helped Ford and its dealers in an increasingly competitive marketplace. Ford sold the company five years later, but UCC remained a primary financer for buyers of Ford vehicles.
- 1939-1940
- Collections - Artifact
"UCC Plan for Time Payments," 1939-1940
In 1928, Ford Motor Company established Universal Credit Company (UCC) to allow customers to finance their cars. UCC loaned money that buyers paid back over time, and it helped Ford and its dealers in an increasingly competitive marketplace. Ford sold the company five years later, but UCC remained a primary financer for buyers of Ford vehicles.
- Thermometer, 1950-1965 - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. Some items, like this thermometer from a local American Automobile Association (AAA) representative, became daily reminders about the organization and its services. It also served as a quick reference on who to call when needed.
- 1950-1965
- Collections - Artifact
Thermometer, 1950-1965
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. Some items, like this thermometer from a local American Automobile Association (AAA) representative, became daily reminders about the organization and its services. It also served as a quick reference on who to call when needed.