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- Advertising Poster Featuring Joe Namath, "La-Z-Boy Father's Day Sale for Your Armchair Quaterback," 1975 - In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. By the 1970s, La-Z-Boy employed multiple celebrities, including Joe Namath -- whose endorsement helped popularize the phrase "armchair quarterback."
- 1975
- Collections - Artifact
Advertising Poster Featuring Joe Namath, "La-Z-Boy Father's Day Sale for Your Armchair Quaterback," 1975
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. By the 1970s, La-Z-Boy employed multiple celebrities, including Joe Namath -- whose endorsement helped popularize the phrase "armchair quarterback."
- Advertising Poster, "La-Z-Boy Sale for Father's Day," circa 1970 - La-Z-Boy hired illustrators to depict scenes of domestic bliss to promote its brand. According to this ad, a luxurious Reclina-Rocker was all a man could ask for -- and Father's Day was the perfect opportunity for families to purchase a La-Z-Boy for dad.
- circa 1970
- Collections - Artifact
Advertising Poster, "La-Z-Boy Sale for Father's Day," circa 1970
La-Z-Boy hired illustrators to depict scenes of domestic bliss to promote its brand. According to this ad, a luxurious Reclina-Rocker was all a man could ask for -- and Father's Day was the perfect opportunity for families to purchase a La-Z-Boy for dad.
- Father's Day Card, "For Father, It's Father's Day So Do Your Own Thing," 1974 -
- 1974
- Collections - Artifact
Father's Day Card, "For Father, It's Father's Day So Do Your Own Thing," 1974
- La-Z-Boy Reclina-Rocker Advertising Poster for Father's Day Sale, 1975 -
- 1975
- Collections - Artifact
La-Z-Boy Reclina-Rocker Advertising Poster for Father's Day Sale, 1975
- T-Shirt and Onesie Set, Worn by Scott and Aiden Miller, 2024 -
- 2024
- Collections - Artifact
T-Shirt and Onesie Set, Worn by Scott and Aiden Miller, 2024