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- "The Jeep Family of Vehicles," 1961 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- 1961
- Collections - Artifact
"The Jeep Family of Vehicles," 1961
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. Kaiser ended passenger car production to focus on Jeep runabout, truck, and van models. Under Kaiser's ownership, Jeep introduced important models like the CJ-5, the Wagoneer and luxury Super Wagoneer, the Gladiator pickup, and the Jeepster and Jeepster Commando. American Motors purchased Kaiser Jeep in 1970.
- "Meet the Jeepster" Sales Brochure for 1948 Willys-Overland Car Company, 1948 - Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
- 1948
- Collections - Artifact
"Meet the Jeepster" Sales Brochure for 1948 Willys-Overland Car Company, 1948
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
- Crossing a Stream in a Willys Military Jeep, circa 1943 - Few things are as iconic of World War II as the jeep. American Bantam created the design in response to a call from the U.S. Army, but Bantam couldn't produce it in the quantities required. Willys-Overland and Ford built the majority of the 650,000 jeeps manufactured for the war effort. Willys built Jeeps for the civilian market after the war.
- circa 1943
- Collections - Artifact
Crossing a Stream in a Willys Military Jeep, circa 1943
Few things are as iconic of World War II as the jeep. American Bantam created the design in response to a call from the U.S. Army, but Bantam couldn't produce it in the quantities required. Willys-Overland and Ford built the majority of the 650,000 jeeps manufactured for the war effort. Willys built Jeeps for the civilian market after the war.
- "Body. Soul. Only in a Jeep Cherokee," 1985 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- 1985
- Collections - Artifact
"Body. Soul. Only in a Jeep Cherokee," 1985
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- "Presenting the Official Jeep/1988 U.S. Olympic Team Gift Collection," 1988 - Chrysler's Jeep brand sponsored the 1988 U.S. Olympic Team at both the Winter Games held in Calgary, Alberta, Canada, and at the Summer Games held in Seoul, South Korea. This catalog featured a variety of co-branded Jeep/U.S. Olympic Team merchandise including hats, shirts, mugs, pins, and pens.
- 1988
- Collections - Artifact
"Presenting the Official Jeep/1988 U.S. Olympic Team Gift Collection," 1988
Chrysler's Jeep brand sponsored the 1988 U.S. Olympic Team at both the Winter Games held in Calgary, Alberta, Canada, and at the Summer Games held in Seoul, South Korea. This catalog featured a variety of co-branded Jeep/U.S. Olympic Team merchandise including hats, shirts, mugs, pins, and pens.
- "Jeep Cherokee/Wagoneer SportWagons," 1984 - AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- 1984
- Collections - Artifact
"Jeep Cherokee/Wagoneer SportWagons," 1984
AMC introduced a new compact, unibody design on its Cherokee and Wagoneer models for 1984. They were the most thoroughly redesigned Jeeps in 20 years, and they were an immediate hit. These XJ-series Jeeps combined the flexibility of four-wheel drive with the comfortable ride of a sedan, and they pioneered the modern concept of the sport utility vehicle.
- "Jeep Cherokee/Wagoneer/AMC Eagle," 1987 - Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.
- 1987
- Collections - Artifact
"Jeep Cherokee/Wagoneer/AMC Eagle," 1987
Jeep's model lineup and designs remained largely unchanged for 1987. Cherokee, Wagoneer, and Comanche models received an optional new 242-cubic-inch inline-six engine built in-house -- unlike the previous V-6 sourced from General Motors. The year's biggest news was Chrysler Corporation's purchase of AMC, including the Jeep brand, for $1.1 billion.
- 1951 Willys Jeepster - Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
- 1951
- Collections - Artifact
1951 Willys Jeepster
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
- "Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985 - Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- April 01, 1985
- Collections - Artifact
"Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985
Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.
- Aerial View of a Woman Driving a 1965 Kaiser Jeep - Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.
- 1964-1965
- Collections - Artifact
Aerial View of a Woman Driving a 1965 Kaiser Jeep
Both Willys-Overland and subsequent brand owner Kaiser Motors marketed the civilian Jeep runabout with the word "Universal" -- both as a slogan and as a model name. It was a fitting description for a functional, versatile vehicle suitable for many different jobs -- from pulling farm equipment, to plowing snow, to simply running errands around town.