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- Label, "Heinz, Noble & Company Brand Sauce Product," circa 1875 - In 1869, entrepreneur H.J. Heinz entered the processed food business with L.C. Noble selling products under the Anchor Brand. Horseradish was their first product, quickly followed by celery sauce and pickled cucumbers (pickles today) among other pickled foods and condiments. In 1872, L.C. Noble's brother joined the partnership and the company's name officially became Heinz, Noble & Co. until it went bankrupt in 1875.
- circa 1875
- Collections - Artifact
Label, "Heinz, Noble & Company Brand Sauce Product," circa 1875
In 1869, entrepreneur H.J. Heinz entered the processed food business with L.C. Noble selling products under the Anchor Brand. Horseradish was their first product, quickly followed by celery sauce and pickled cucumbers (pickles today) among other pickled foods and condiments. In 1872, L.C. Noble's brother joined the partnership and the company's name officially became Heinz, Noble & Co. until it went bankrupt in 1875.
- Back Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - The famous "57 Varieties" of the H.J. Heinz Company included several kinds of vinegar -- Malt, White, and Cider being the most popular. This label for Heinz Distilled White Vinegar informs customers that it is made from corn, rye, and barley malt and contains 5% acidity. The label also lists recommended uses for the vinegar, including on green vegetables, oysters, and for salad dressing.
- 1888-1940
- Collections - Artifact
Back Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
The famous "57 Varieties" of the H.J. Heinz Company included several kinds of vinegar -- Malt, White, and Cider being the most popular. This label for Heinz Distilled White Vinegar informs customers that it is made from corn, rye, and barley malt and contains 5% acidity. The label also lists recommended uses for the vinegar, including on green vegetables, oysters, and for salad dressing.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- Label, "H. J. Heinz Brand Tarragon Flavored Vinegar," 1888-1940 - Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- 1888-1940
- Collections - Artifact
Label, "H. J. Heinz Brand Tarragon Flavored Vinegar," 1888-1940
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
- "The Sun-Kissed Flavor of Old Gardens," Heinz Company Advertisement, March 8, 1930 - This two-page tear sheet advertising layout was created to be published in the Saturday Evening Post on March 8, 1930. The advertisement describes how old ways of cooking were painstaking and time consuming, whereas Heinz products exhibit the same great taste of old recipes without all the hassle.
- March 08, 1930
- Collections - Artifact
"The Sun-Kissed Flavor of Old Gardens," Heinz Company Advertisement, March 8, 1930
This two-page tear sheet advertising layout was created to be published in the Saturday Evening Post on March 8, 1930. The advertisement describes how old ways of cooking were painstaking and time consuming, whereas Heinz products exhibit the same great taste of old recipes without all the hassle.
- Invoice from F. & J. Heinz Company, Sharpsburg, Pennsylvania, 1870-1879 - After having to close his first business in 1875, entrepreneur H.J. Heinz persuaded family members to open a new business called F. & J. Heinz in 1876. H.J. Heinz ran the company behind the scenes while rebuilding his reputation. This invoice from 1877 shows the company's stamps for the Anchor Pickle and Vinegar Works" brand and the "Branch Factory and Vegetable Gardens" in Sharpsburg, Pennsylvania.
- 1870-1879
- Collections - Artifact
Invoice from F. & J. Heinz Company, Sharpsburg, Pennsylvania, 1870-1879
After having to close his first business in 1875, entrepreneur H.J. Heinz persuaded family members to open a new business called F. & J. Heinz in 1876. H.J. Heinz ran the company behind the scenes while rebuilding his reputation. This invoice from 1877 shows the company's stamps for the Anchor Pickle and Vinegar Works" brand and the "Branch Factory and Vegetable Gardens" in Sharpsburg, Pennsylvania.
- Advertising Layout for Heinz Vinegar, circa 1908 - The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
- circa 1908
- Collections - Artifact
Advertising Layout for Heinz Vinegar, circa 1908
The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Drawings, illustrations and modified photographs of Heinz products were often used for advertising and in publications. This advertising layout represents a step in the marketing process where the size and arrangement are taken into consideration before the final advertisement is created.
- Advertising Layout Drawing for Heinz Vinegar, 1924 - The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising layout drawing represents one of the steps in the marketing process in which the drawing, size, and shading are taken into consideration before the final advertisement is created.
- 1924
- Collections - Artifact
Advertising Layout Drawing for Heinz Vinegar, 1924
The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising layout drawing represents one of the steps in the marketing process in which the drawing, size, and shading are taken into consideration before the final advertisement is created.